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Coaching voor 20- en 30ers

Blog: Nu in het Engels: Do not underestimate the employer’s responsibility for Millennials!


Geschreven door: Manou van Eerten

Mijn artikel Onderschat niet de verantwoordelijkheid van werkgevers voor millennials is inmiddels duizenden keren gelezen. Daarom nu op veler verzoek nu ook in het Engels!

A lot has been written about how employers can retain Millennials: setting clear frameworks and providing structure and room for personal development. But according to career coach Manou van Eerten, instilling the satisfaction of hard work and teaching them how to build meaningful relationships and consolidate long-term friendships, is even more important.

The Dutch television show Buitenhof recently addressed the situation of Millennials. Millennials (born between 1980 and 2000) represent the first generation that is less well off than their parents:

They enter the labour market with an average student debt of € 24.000 because they fund their own education.
A third is offered flexible employment agreements.
As a result of these temporary employment agreements, their student debt and a limited ability to build up their own capital, it is proving difficult to purchase a home in the current real-estate market.

So, one would think that once a Millennial has a job, they would be keen on keeping it. Quite to the contrary, I encounter a lot of ‘professional wanderers’ in my coaching practice, struggling with career-related issues (over 72% of highly educated professionals, Wijnants 2008). On a regular basis, they find themselves wondering what it is that they truly want. The popular term for this is the ‘Dilemma of the Thirties’. There are several contributing factors here:

  1. Their belief in the engineerable nature of one’s own happiness.
    Millennials were raised with the idea that they can create their own happiness. Their parents have stimulated them to follow their hearts, and to do whatever makes them happy. They were often told that they could get anything they wanted. Our consumption society plays to that idea and a medium such as Facebook paints that picture as well: everyone seems to be happy and we have all got our act together.

    So, Millennials believe in the engineerable nature of their own happiness. Other generations simply sought out a job in order to support their families, and they were content once they succeeded in doing so. Millennials however aren’t content until their job makes them happy. This raises questions, because what is happiness?

  2. The illusion of being a superhero or a princess
    In addition, Millennials’ parents affectionately called them ‘princess’ on a regular basis, and subsequently gave them princess dresses or superhero outfits to dress up in. As a result, the Millennials’ young minds came to believe that they are unique and special. Which is exactly what parents have been telling them. This is enhanced by the fact that any competition or report card includes a prize for everyone, including those on the losing end of the spectrum. As a consequence, a Millennial entering the job market finds that there is a whole world out there to be won over. An employer can simply state that they didn’t do a good job and need to improve, if that is the case, which seriously damages their confidence and often puts a dent in the aforementioned job satisfaction.

  3. A considerable dose of impatience
    Finally, this generation is dealing with the habituation of direct satisfaction. Because everything is available right at their fingertips on the internet and channels like Netflix, you don’t have to wait for a week until the next episode is aired, they have grown impatient.

    In addition, inventions like the smartphone and social media have given them access to the entire world without requiring any deep social skills. Tinder for example, gets you a date with someone just by swiping right! 

Where is the app for patience?


The only thing that hasn’t yet been solved with an app, is job satisfaction and meaningful relationships. You don’t develop those within a month or a year. It takes discomfort, keeping your head down and patience. That is why patience is what I wish for this generation.

Patience to build a productive working relationship ‘I’ve been working here for six months and nobody is listening to me!’ Patience to experience job satisfaction ‘This time I want to stay with the same employer for a long time, a year if I can’. And patience to discover that you’ve only just started your career and that it is OK to change course a couple of times ‘The decision I make now will determine the rest of my life!’.

How can an employer increase job satisfaction?


A lot has been written about how employers can retain Millennials. Those googling the topic will encounter tips about setting clear frameworks and providing structure and room for personal development. Though this will certainly help, it is even more important to instil the satisfaction of hard work and teach them how to build meaningful relationships and consolidate long-term friendships. Part of that is learning how to work with a smartphone and social media (Compernolle 2014).

This is the responsibility we need to take for this fantastic, idealistic and enthusiastic generation! Simply because they haven’t been taught before.

Manou van Eerten is an experienced career coach for people in their 20s and 30s and a leading expert in the Dilemma of the Thirties. She is a member of the National Association for Supervision and Coaching and a Recognised Coach. The Dilemma of her own Thirties resulted in her becoming an entrepreneur.
"Bij The ME Company helpen we 20- en 30ers met vragen over hun loopbaan en het dertigersdilemma. Samen met jou onderzoeken we hoe je keuzes kan leren maken die je ècht wilt. Heb je vragen over loopbaancoaching of het dertigersdilemma? Ik denk graag met je mee!"

Manou van Eerten

manou@mecompany.nu - 06 2474 6269